Product recognition Research Paper Example | Topics and Well Written Essays - 500 words

Product recognition - Research Paper Example y designed to target the needs of the young generation who cares a lot about bad breath and, use different products to seek â€Å"freshness in breath.† Colgate Max Fresh is high-in-demand in Asian markets as compare to American and European markets. But, the brand can position itself in American and European markets successfully by associating itself with the activities especially for the youth to slowly make its place in the markets. The product is catered to meet the needs of the young generation who seek freshness and use multiple oral products to keep their breath fresh and clean. The product is segmented on the basis of age and gender. Mostly, young males are more conscious about their bad breath due to their smoking habits as compare to girls. Therefore, to reach this specific consumer group, the company has targeted the young males on the basis of â€Å"freshness†. Colgate Max Fresh owns a heavy market in Asia. But, due to high smoking habits of Europeans, the brand can have its potential growth in Europe as well. In America, the brand will enjoy a little attention as the Americans seek whitening of teeth over bad breath. Colgate Max Fresh has been introduced in the market in multiple flavors. The product is designed to target the youth. To penetrate in the market and in the minds of youth, it has associated itself with the brands such as iPods and other sports activities such as Kayaking. This association has helped the brand to develop its image of a brand which is specifically designed for the youth. To target more young consumers, the brand can also sponsor programs that are catered towards the young audience. The constant appearance of Colgate Max Fresh commercial on the TV channel will draw the young audience towards the product, hence, making a psychological effect on their minds. The brand can associate itself with MTV America and Europe to target more young consumers as they listen to music more than any other age group. Colgate Max Fresh has

Human Resource Management at Nokia Case Study Example | Topics and Well Written Essays - 3250 words

Human Resource Management at Nokia - Case Study Example Same was the case with Nokia, it had to determine a particular line of business to choose and divest the rest. He declared the strategic intent of Nokia as "focused, grouped, telecom-oriented and value-added." One of the key reasons for the success was the remarkable team work of five main figures of the organization, under the dynamic leadership of Ollila. As the time passed and the group progressed, a number of other strategic changes also took place; such as, the injection of US capital in the organization, the global expansion, the product-specific strategies. Setting own standards (WAP), Nokia Venture Organization, fact-based management etc. Happiness comes never alone; it does bring some undesirable consequences as well, either in the long run or in the short run. Same is the case with Nokia; there are a number of facts which are influencing the current problems. Some of the problems faced by the Nokia group, along with their background facts are as follows. Currently, the growth rate for Nokia is 25-35 percent. Nokia was looking as a prospect of one hundred thousand employees round the world. This desire was deeply rooted in the history of the performance of Nokia. Nokia wanted to be the market leader at worldwide level. It was not possible by limiting its operations only in the Finland only. As a result, implementing the word global of the strategic intent, it started to expand beyond the borders of Finland. At that time, this strategy had a positive impact. It was so, on the basis of the fact that this expansion brought the presence of Nokia in new markets, thus it resulted in increase in sales and consequently, increase in the market share. This increase in market share was well reflected in the performance of Nokia in the initial years of 1990's. However, now further expansion would have proved to be costly in many regards. It would have been costly not only in monetary terms, but in terms of other aspects as well. The main cost in that regard would be the diseconomies of scale in terms of management resources. The more the company was expanding; it was loosing the central values, which were the reason of success in the past. Moreover, the unity of organizational culture was being lost. Lowering Prices Another challenge faced by the Nokia group now was the pressure of market forces to lower the prices. Initially, when the technology was new, the competitors were few, the prices for the mobile phones were high. Thus, it was possible to have high margins. But now all the mobile phone companies were being squeezed from the two sides. On one hand, the global price war is being in the process forcing the mobile phone companies to lower the prices. On the other hand, the more fierce competition is to attract the fresh talent. All the companies, especially the mobile phone companies require the talented young blood to work for their company and make strategies to respond to the dynamic environment. Thus, all the companies are offering the higher salaries and other financial incentives to attract those dynamic managers. As a result of this tug of war, the companies are on one hand pressurized to lower the prices, while on the other hand, they are bound to offer high salaries to retain thei r knowledge asset (human resource), this has become a real challenge for Nokia as well in current

Medical Treatment Using Computed Tomography (CT)

Medical Treatment Using Computed Tomography (CT) Breast Plan Part One Treatment Site / Diagnosis: Left Breast Treatment Modality: 2 Dimensional tangential Type of Patient Data: Computed tomography and virtual simulation Technique: Isocentric Prescription Isodose: 40GY in 15# Part Two Computed tomography (CT) was employed as an imaging modality for this treatment. In general, CT is the standard imaging modality employed. This is due to the ability of CT to provide a 3 Dimensional image of the tumour and the ordinary anatomy in that area, CT is particularly effective in visualising bony anatomy. It also provides the electron density data essential to enable accurate dose calculation and planning. Although CT scanning is the standard for treatment localisation, magnetic resonance imagining (MRI) are superior in defining soft tissue and tumour metastasis and so it is now advisable to employ CT-MRI fusion imaging in order to improve the accuracy of tumour localisation for treatment (Bhide and Nutting 2010). Tangential fields are normally used in the treatment of tumours of the breast. Virtual simulation (v-sim) is employed in order to generate lateral and medial tangential fields. V-sim ensures accurate field matching and acceptable coverage of the breast tissue, the chest wall and the surgical or mastectomy scar (Barrett and Dobbs et al. 2009 and Moran and Haffty 2009). Part Three The choice of beam energy is heavily dependent on patient size and separation; in general the chosen beam energy is 6 Megavoltage. For patients with a separation greater than 22cm, higher energy beams are usually used in order to improve dose homogeneity. Higher energy beams reduce the skin sparing effect of a lower energy; therefore care should be taken to ensure there is sufficient coverage of the superficial breast, mastectomy scar and clinical boarders (Barrett, Dobbs et al. 2009). The breast is traditionally treated by means of two dimensional conformal tangential beams. The beam arrangement is a lateral and medial beam. The field boarders are marked up clinically, usually by a specialist radiographer. The lateral beam is usually at mid axilla and the medial beam at sternal level. The beams are at tangents to each other avoid irradiation of the heart, lung, dose uniformity and no dose overlap to the contralateral breast (Lee and Harris 2009). Segmented beams were also selected in order to improve Planning Target Volume (PTV) coverage and allow for Multi Leaf Collimator (MLC) shielding without compromising coverage of the PTV whilst shielding out undesired hot spots that naturally occur in the inframammary fold of the breast tissue (Nakamura, Hatanaka et al. 2011). According to a study by Purdy 2004 ICRU 50 guidelines states that the isodose distribution within the PTV must be between 95% 107% .In order to achieve optimum dose distribution wedged beams are employed, wedges are tissue compensators that account for missing tissue in order to improve the homogeneity of the dose distribution (Barrett, Dobbs et al. 2009). This is particularly important in breast treatments due to the contour of the breast. The anterior surface of the breast is less dense than the tissue toward the chest wall, hotspots tend to occur around the areola for this reason wedges in this plan are 60 à ¢Ã‚ Ã‚ ° and orientated with the thick end anterior in order to distribute the dose away from the nipple and conform more homogenously to the chest wall. There are also wedges on the segments in order to improve dose homogeneity in the superior/ inferior direction and to ensure acceptable PTV coverage (Haffty, Buchholz et al. 2008). Part 4 There is acceptable coverage of the CTV, in breast treatment, the aim is to treat all the breast tissue to the deep fascia the 95% isodose should conform to the chest wall but not include the pectoralis major (Barrett, Dobbs et al. 2009). The breast tissue is covered by the 95% isodose line and it adheres well to the muscles of the chest wall. There are no hot spots present within the plan due to the optimal use of tissue compensators as mentioned above. According to a study by Purdy in 2004, ICRU guidelines isodse distribution must be kept between 95% 107%, MLC shielding on the segments were employed in order to shield any hotspots present within the CTV without compromising target coverage or causing the plan to become too cold. Part 5 The critical organs that were contoured were the left lung. Although there is no dose volume histogram associated with breast treatments, there should be no more than 2cm of lung volume included in the treatment field in order to prevent late toxicities such as lung fibrosis and pneumonitis. It is also advisable to contour the heart on left sided breast treatments. Part 6 This plan is clinically acceptable, however as the treatment is being delivered to the left side, the heart should be taken into consideration. Deep inspiration breath hold (DIBH) is becoming more common for left sided breast treatments. DIBH involves treating the patient on inspiration and breath hold through coaching either auditory or visually or both. During inspiration the breast tissue is lifted off the chest wall and thus results in less cardiac tissue and lung being irradiated (Vikstrà ¶m, Hjelstuen et al. 2011). Not all patients are suitable for DIBH if they cannot remain in breath hold for the length of time it takes to deliver the beam. However it is still important to remove the heart from the high dose area, this is achievable by the use of cardiac shielding created by MLCS. Although this has shown a reduction in the dose received by the heart, it also risks underdoing of the target (Bartlett, Yarnold et al. 2013). References Barrett, A., J. Dobbs, et al. (2009). Practical Radiotherapy Planning Fourth Edition, CRC Press. Bartlett, F. R., J. R. Yarnold, et al. (2013). Multileaf Collimation Cardiac Shielding in Breast Radiotherapy: Cardiac Doses are Reduced, But at What Cost? Clinical Oncology 25(12): 690-696. Bhide, S. and C. Nutting (2010). Recent advances in radiotherapy. BMC medicine 8(1): 25. Haffty, B. G., T. A. Buchholz, et al. (2008). Should intensity-modulated radiation therapy be the standard of care in the conservatively managed breast cancer patient? Journal of Clinical Oncology 26(13): 2072-2074. Lee, L. J. and J. R. Harris (2009). Innovations in radiation therapy (RT) for breast cancer. The Breast 18: S103-S111. Moran, M. S. and B. G. Haffty (2009). Radiation Techniques and Toxicities for Locally Advanced Breast Cancer. Seminars in Radiation Oncology 19(4): 244-255. Nakamura, N., S. Hatanaka, et al. (2011). Quantification of cold spots caused by geometrical uncertainty in field-in-field techniques for whole breast radiotherapy. Japanese journal of clinical oncology 41(9): 1127-1131. Purdy, J. A. (2004). Current ICRU definitions of volumes: limitations and future directions. Seminars in Radiation Oncology, Elsevier. Vikstrà ¶m, J., M. H. Hjelstuen, et al. (2011). Cardiac and pulmonary dose reduction for tangentially irradiated breast cancer, utilizing deep inspiration breath-hold with audio-visual guidance, without compromising target coverage. Acta Oncologica 50(1): 42-50.

A Wall In-Between Essay -- Literary Analysis

On August 13, 1961, the German Democratic Republic (GDR) constructed the Berlin Wall to prevent its citizen from leaving the country (Frederick Taylor, US News.com). For twenty-eight years, the Berlin Wall completely detached West Berlin, isolating its population from the remaining human race. Margaret Atwood represents this real experience in the novel The Handmaid’s Tale. Instead of dividing a large population, Atwood conveys the Harvard University perimeter wall as a divider between oneself and the people around them. Through this, Margaret Atwood’s novel The Handmaids Tale demonstrates how the author uses physiological object of the wall to reveal the barriers between the characters, physically and emotionally. Atwood’s description of the Harvard Wall presents a setting that is intimidating, daunting, and rigidly regulated. We can identify with the fearsome image Atwood describes because we can all picture a common jail cell. The cold brick walls â€Å"and barbed wire along the bottom†¦ they are ugly† (31). The walls themselves create and image of fear within the human mind however, it is what is in or on these walls that frightens the mind the most. In prisons we commonly think of the punishment is a hidden form of isolation, humiliation and/or torture, for the misbehaved. The Harvard wall publicly displays these methods of punishment through the form of lynching. This is a method used by Atwood to convey the significance of the wall and the use of fear produced by the Gilead society to create a barrier. â€Å"But on one bag there's blood, which has seeped through the white cloth. . . This smile of blood is what fixes the attention finally† (32). As Atwood clear ly states, the men who are hanging on the wall are meant to frighten peop... ...hysical object of the wall and the clothing connect to the emotional separation of the multiple characters by the fear and barriers set by the Gilead government. The fear and barriers come from the Harvard wall an image depicted by Margaret Atwood in The Handmaid’s Tale. The Novel additionally utilizes the image of the wall to show the physical and emotional boundaries it creates within its characters. Borders are created throughout the novel, through clothing, through fear and through people. Works Cited Atwood, Margaret. The Handmaid's Tale. Boston: Houghton Mifflin, 1986. Print. Collins English Dictionary. London: Collins, 2009. Print. Taylor, Frederick. "The Rise and Fall of the Berlin Wall." US News. U.S.News & World Report, 13 Nov. 2008. Web. 02 Apr. 2012.

Cardiovascular Review Sheet Essay

The following questions refer to Activity 1: Studying the Effect of Flow Tube Radius on Fluid Flow. 1. At which radius was the fluid flow rate the highest? 6.0 mm 2. What was the flow rate at this radius? 1017.2 mmHg 3. Describe the relationship between flow rate and radius size. The relationship between the flow rate and the radius size is direct with the formula flow rate=radius to the fourth power. 4. What happens to blood vessels in the body if increased blood flow is needed? The blood vessels dilate to increase the flow to where the blood is needed in the body.  The following questions refer to Activity 2: Studying the Effect of Viscosity on Fluid Flow. 5. At what viscosity level was the fluid flow rate the highest? 1.0 6. Describe the relationship between flow rate and viscosity. The relationship is inversed; meaning a fluid that has a high viscosity has a slow flow because it resists the flow. Fluid that has a low viscosity will flow faster because it is less resistance to the flow. 7. Was the effect of viscosity greater or less than the effect of radius on fluid flow? Why? Less, the radius of blood vessels effect flow more because the large blood vessels allow more blood to flow through regardless of viscosity. 8. What effect would anemia have on blood flow? Why? The effect would cause a decrease in blood flow because anemia causes the blood vessels to constrict. The following questions refer to Activity 3: Studying the Effect of Flow Tube Length on Fluid Flow. 9. At what flow tube length was the flow rate the highest? 10mm 10. Describe the relationship between flow tube length and fluid flow rate. The relationship between flow tube length and fluid flow rate is when the tube length is shorter the faster the flow. 11. What effect do you think obesity would have on blood flow? Why? When blood vessels lengthen, they cause a flow of blood to decrease, because there is only roughly 7 miles of blood vessel for every 1 pound of fat. When someone gains weight, the body has to produce more blood vessels which lead to decreased blood flow and high blood pressure. The following questions refer to Activity 4: Studying the Effect of Pressure on Fluid Flow. 12. What effect did increased pressure have on the fluid flow rate? The effect that increases pressure have on the fluid flow rate is that the greater the pressure the faster the flow. 13. In the body, where does the driving pressure for fluid flow come from? The driving pressure for fluid flow comes from the heart. Pump Mechanics The following questions refer to Activity 5: Studying the Effect of Radius on Pump Activity. 14. What happened to the flow rate as the right vessel radius was increased? When the right vessel radius was increased the flow rate increases. 15. What happened to the rate (strokes/min) as the right vessel radius was increased? Why did this occur? Stroke rate increased as the right vessel radius increased because the beaker emptying time decreased. The following questions refer to Activity 6: Studying the Effect of Stroke Volume on Pump Activity. 16. At what stroke volume tested was the pump rate the lowest? 120 17. Describe the relationship between stroke volume and pump rate. The relationship between stroke volume and pump rate is that as stroke volume increases, the pump rate decreases. This happens because this is an inverse relationship. 18. Use the relationship in question 17 to explain why an athlete’s resting heart rate would be lower than that of a sedentary individual. An athlete has a higher stroke volume than a sedentary individual, meaning the athlete needs fewer heart beats to achieve the same cardiac output. The following questions refer to Activity 7: Studying Combined Effects. 19. How did decreasing the left flow tube radius affect pump chamber filling time? Hint: Look at the change in flow rate and relate this to filling time. When decreasing the left flow tube radius to affect the pump chamber filling time is by decreasing the left flow tube caused by an increase in the pump chamber filling time. 20. When the left beaker pressure was decreased to 10 mm Hg, what happened to the filling time? After the left beaker pressure was decreased to 10mm Hg, the filling time increased in response to decreased pressure in the left beaker. The following questions refer to Activity 8: Studying Compensation. 21. With the right flow tube radius decreased to 2.5 mm, what conditions did you change to bring the flow rate back to normal? The conditions that I changed to bring the flow rate back to normal were the increase left flow tube radius, increase pump pressure, increase left baker pressure and decrease right beaker pressure. 22. A decreased tube radius is analogous to atherosclerosis (plaque formation in vessels). Describe the effect this would have on resistance in the arterial system and how the human heart might compensate for this change. Atherosclerosis causes an increased atrial resistance which causes the heart to compensate by increasing pumping pressure.

Macroeconomics, Airline Industry Essay

Economical can be one of the major factors for the airline industry. Due to the rate of war and terrorist event, the growth rate of economy dramatic slowdown, capacity demand, which gains the low yield to the airline industry. Moreover, oil prices increase also affect their profits. The social sector, which are strongly from employment perspective and safety. The technology in airline industry is fast moving, however it’s very costly. Alliance gives the opportunity to the major airline to offer customer global route coverage. Ecological factor consists of recycling, the level of pollution and attitudes to the environment. For the airline industry, pollution tends to be very important. Legislation fior the airline consist of employment laws, company law, tax law and their regulation. Redundancy, landing right, health and safety, which are all the airlines, should be considered as a legal factor. Airline industry recovered and it become more attractive for investor. Economical and political factor has always been and continues to be the two major external environmental drivers influencing the airline industry. Read more:Â  Essay on Airline Industry A low cost carrier (also known as a no-frills or discount carrier) is an airline that offers generally low fares in exchange for eliminating many traditional passenger services. The model represented by the (LCC) or low cost carrier is not an innovation, some of the LCC are linked to major and traditional airlines companies, but its evolution has quickly become the dominant management model and through the development of the Internet has experienced the most growth. Though many airlines offer fares at a reduced rate on one or more of their routes at particular times, the simple act of offering cheap fares does not necessarily make them a LCC. Low cost carrier with the specific aim of operating with a lower cost structure than traditional operators in order to create lower fares. Greater efficiency and cost savings have been achieved in a variety of ways, most notably through increased aircraft and crew utilization aided by the use of aircraft operated in a single class with more seats than would be possible with business class. LCC tend to operate a single type of aircraft, a strategy that produces economies of scope in aircraft maintenance and flexibility in the use of crew. Savings is achieved by selling tickets directly to customers (often through Internet and call centre ticket sales) and therefore by-passing travel agents distribution channels, re-engineered business processes and negotiation to gain reductions in airport charges. Tourists such as business passengers with a need for frequent scheduling, inter-flight flexibility with differentiation being offered through personal space and comfort on-board, in flight entertainment and free food and alcoholic drinks, frequent flier programmes, free airport lounges and use of major city airports (typically with higher landing charges). All these features raise seat costs.

Essay on College

Essay on College Essay on College - What Is the Problem College – What is the problem? The problem is the high cost of a college education. Tuition at both state and private colleges and universities continues to rise every academic year. This is a problem because we don’t live in a society where parents save money for their children’s education. For kids to pay their own way in college, many of them end up taking out substantial student loans. These student loans then follow the student well after they graduate and it can become a burden for them to pay back the loans. Graduates then try and begin their professional careers carrying a ton of debt. Another problem that graduates may face is that they aren’t able to find a good paying job right out of college. By not finding a high paying job, having the student debt can be very stressful. A graduate may have a difficult time paying living expenses in addition to paying student loan debt. The important cause of graduates having substantial debt is that they get offered student loans that exceed the cost of tuition and they accept the entire loan. In addition to being offered excessive student loans, students tend to get bombarded with credit card offers from banks. Temptation can be far too great for students to resist and they gravitate toward accepting one or more credit card offers. To help cover the cost of tuition, schools should provide more work-study programs for students to participate in. This would take off some of the burden of tuition and book costs. Also, credit card companies need to stop preying on students with their offers. As for student loans, the Department of Education should stop offering excessive loan amounts to students. These entities make it seem like their helping the student pay for tuition, but really aren’t