Engineering Is a Very Important Part of Our Society Essay Example for Free

Engineering Is a Very Important Part of Our Society Essay Engineering is a very important part of our society, both now and in the past. It is a major that opens a wide variety of career opportunities for you after college. Engineering is what keeps our nation moving and up to date with technology. It is a very strong appealing major in college due to the amount of average income, and also it appeals to many individuals likes in a career. It has the highest paying income straight out of college, and that increase in pay usually does not stop, it just keeps increasing. Another appealing aspect of a career in engineering is the possibility to work for a foreign company, and no matter where you live in the United States, your income never decreases due to the other local income. It is a rewarding career, both financially and mentally. This is one of those careers that you feel a great deal of self-worth after completing an assignment, or creating something new and improved to keep up with technology. It is a major that requires more time and effort than most other majors. You need to apply yourself or you will just fall behind and most likely just drop the major all together. Whether you choose general engineering or a more difficult division such as mechanical or To become a successful engineer is to ensure a spot in our future. Almost every type of engineering will be required to run our world, now and in years from now. Engineering is very important aspect of our working world. It keeps us going and up to date with technology. Without engineers, there would be no moving parts, which means no cars, planes, video games and anything else you can think of that requires moving parts to operate. Over all engineering is concerned with technology and keeping the world going. In the future, near or far, engineering most definitely has its place in our world. If the future holds a few big technological advances or a lot, engineers will still be there making sure everything runs smooth and properly. A world without engineers could only exist if everything made, was made to perfection and would never fail or break down. For now, we need to keep putting out successful engineers into our working world, and make sure that there is a future. l or aerospace, your major is the most difficult one you can choose. I recently interviewed Jack Byrd, an engineering professor at West Virginia University, on Mechanical Engineering. The interview detailed the importance of engineering and the process he went through to be where he is today. This interview would be an insight to anyone who has the slightest interest in engineering or becoming an engineer and what it takes to become a successful engineer. After college is where your education really takes its part in your life. Even though your schooling is over, it plays one of the biggest roles in all your opportunities after you graduate. Once you get your resume around, you have many possibilities and opportunities ahead of you to choose The world is changing rapidly. From the Stone Age to the Iron Age today we are living in an ultramodern era where things which were not even thought of earlier have become vital necessities in our life. For example, light in those ages was to be got only from sun for a limited part of day. But now we have electricity for all time use. Thanks to Thomas Alva Edison who by inventing electricity illuminated the whole world.

Plato and Aristotle Essay

Plato and Aristotle Essay What is happiness? Happiness is a way of engaging in the various activities of life. Can happiness allow people to live the good life? Aristotle believed that happiness can allow people to live the good life. This essay will be examining the ethics of Plato (428-347 BCE) and Aristotle (384-322 BCE) to analyse, justify and compare the major concepts of the two philosophers therein. I will argue that Aristotles solution to the problem of the good life is a better answer than Plato. It will summarise the fundamental concepts of Platos and Aristotles ethical theories, before providing my own opinion on their ethics. Plato: Plato was a philosopher who was both a rationalist and an absolutist in ethics. He was a rationalist because he believed that people can discover knowledge or justification by reason alone and for no circumstances that the knowledge can be wrong (http://philosophy.tamu.edu/~sdaniel/Notes/plato.html). Plato held the belief that human reasoning ability is the condition that allows people to approach the Forms (in Greek, idea). For Plato, human beings live in a world of visible and intelligible things. The visible world is what we see, hear and experience. This visible world is a world of change and uncertainty which means that we have to seek for it only in the realm of the mind in order to find any absolute certain knowledge. Platos rationalism dissimulates his absolutism. He was an absolutist, in that he believed that there is one and only one good life for all to lead since goodness is not dependent upon human inclinations (Popkin, Stroll, 1999, p.4). It is an absolute and exists in dependently of mankind. Thus this had made him believe that If a person knows what the good life is, he/she would not act immorally (Philosophy Made Simple, 1999, p.3). In order to live the good life people must be schooled to acquire certain kinds of knowledge. This training will give them the capacity to know the nature of the good life, since evil is due to lack of knowledge. However, Aristotle had a different perspective to Platos belief of what the good life is and how should people act. Aristotle: Aristotle was a philosopher who was both an empiricist and a relativist in ethics. Aristotle was an empiricist, in that he examined the behaviour and talk of various people in everyday life. He discovered that various lives, which people of common sense considered to be good, all contain one common characteristic: happiness. Aristotle concluded that the good life for people is a life of happiness. Aristotle defines happiness as an activity of the soul in accord with perfect virtue (Philosophy Made Simple, 1999, p.8). Aristotle considered that pleasure is essential for a person to live a happy life. Aristotle uses a formula called the Doctrine of the Mean or the preferred name Golden Mean to answer how people should behave in order to achieve happiness. Moderation in all things is the Doctrine of the Mean. This leads to the fact that Aristotle was a relativist, in that he believed that there was more than one good life for people. He stated that we must have virtues of moderation whic h are different for each individual. The virtues are the virtues of moderation as this was how Aristotle perceived it as. By definition, virtue is a means between two extremes, an excess and a defect, with respect to a particular action or emotion (The Purple Philosophy Book: Ethics, p.21). This demonstrates that the mean is not the mathematical definition, average. Knowing what the Golden Mean is, will allow an individual to develop self-control. People must strive for the mean between two extremes: courage is the mean between rashness and cowardice. Also people must act moderately in order to achieve happiness. (http://www.plosin.com/work/AristotleMean.html) Appraisal: I would now like to share my opinion and perspective on how I perceive the theories of Plato and Aristotle. In my view, the better solution to the problem of the good life is Aristotles relativism, rather than Hobbess absolutism. Firstly, Platos argument about the good life is flawed for a number of reasons. The first reason I will analyse is whether his inference If a person knows what the good life is, he/she would not act immorally (Philosophy Made Simple, 1999, p.3) is justified. I believe that Platos account must be rejected because a person could still act evilly even though they know and understand what the right course of action is. For example, if a person knows stealing is wrong but stills commit the crime, then this casts Platos argument in doubt. Aristotles view on the human nature, on contrary, is that what is right for one person is not necessarily right for another, since he believed that there was more than one good life for people (http://www.ccs.neu.edu/home/rar/PvA .htm). An example for this is that a person can be more or less courageous than others. When interpreting the theories of both philosophers, it is clear to me that Aristotles view of human nature is far more superior to Plato. This is because Aristotle showed a more realistic view of human nature than Plato about the good life. Therefore, it is evident that Aristotles solution to the problem of the good life is a better answer than Plato. Secondly, Plato suggests that moral difficulties in many cases are theoretically solvable by the acquisition of further knowledge. There seems to be situations in which moral difficulties are not theoretically solvable by the acquisition of further knowledge. For example, a person knows all the relevant facts that inventing a nuclear bomb will be able to kill 1,000,000 people which will then end and shorten the war by years. On the other hand, if the person knows the effects of dropping a nuclear bomb, it will then make the area uninhabitable for numerous years. The situation seems analogous to many problems which soldiers face. Should we or should not drop the nuclear bomb? In this situation, the acquisition of further information will not be able to help the person to solve this moral difficulty. In this account, Platos theory cannot be accepted, since he has mistaken moral knowledge with scientific and mathematical knowledge. Therefore, it is evident that Platos argument about the good life and moral difficulties are like mathematical problems are flawed for a number of reasons. I believe that Aristotles argument about the Golden Mean is flawed for a number of reasons. For the first reason I will analyse whether his inference that everyone always ought to follow the middle course between certain kinds of activities (Philosophy Made Simple, 1999, p.11) is justified. There are some situations that do not have a middle course. (http://www.plosin.com/work/AristotleMean.html) For example, there is no middle for keeping a promise and breaking a promise. Furthermore, moderation is not always appropriate, since some situations require extreme behaviour. Some people have passionate and flamboyant personalities. For example, a person may find that moderation behaviour does not suit him/her as the person may be temporarily passionate about his/her occupation. Therefore, it is evident that Aristotles Golden Mean is flawed in this case. In conclusion, Aristotles argument about the good life demonstrates that the good life is a life of happiness. Platos however, does not; as he believed that people needs certain kinds of knowledge of the good life in order to live the good life. From the reasons above, Aristotles solution to the problem of the good life is a better answer than Plato. On the other hand, Aristotles Golden Mean would not work. However Platos absolutism will work in the situation in keeping a promise and breaking a promise. From the reasons stated above Platos absolutism will be a better answer than Aristotles relativism.

The Rebirth Of American Musical Theatre Essay example -- essays resear

Two great writers of American musical theatre, Richard Rodgers and Oscar Hammerstein II, had one idea in common. They wanted to present to the American public a new and revolutionary musical that would stand out above the rest. They wanted to make an impact on the societies of the era. They wanted to be creative and do something that was considered rebellious. When they finally combined their ideas together they created an American masterpiece in musical theatre: Oklahoma!. It was the first Rodgers and Hammerstein collaboration, starting the most successful creative partnership in the history of American musical theatre. According to Joseph Swain in his book The Broadway Musical: A Critical and Musical Survey, there are a number of reasons why a particular work of art might be considered a milestone in the history in its genre. It might introduce innovations of technique and style so convincing that they may become extremely influential. It might attract such wide acclaim that it cannot be ignored by the artists who come after, even if the acclaimed fame eventually fades with time. It could stand as the first work of an important series. Or perhaps, it sets a new standard of artistry. (73) For whatever factors that influenced the writers to create the works they did, they produced some of the most successful and incredibly influential works of musical theatre in their time. In the years before Oklahoma! was created, Broadway was dying. New and refreshing musicals were a rare occasion and when an artist tried to create something that he hoped his audience would like, he was sadly disappointed. Broadway was suffering from a lack of what it was revered for: astounding plays and musicals. Its time of glamour and glitz was almost forgotten, and was in need of being saved. That is why Oklahoma! is considered a rebirth of the American musical theatre at the time. It brought Broadway back to life, filling theatre seats with enthusiastic audiences who embraced the changes of this new theatre musical with open arms and made it a legend. Oklahoma! set new standards for classic American theatre by introducing new techniques of presenting the musical to the audience, introducing a new genre of music into the theatre, and strayed away from the usual classic form and structure of a musical that audiences had grown used to. It was a time of change, a time of excitement ,... ...ve musical that riveted audiences and even continues to attract audiences all over the world to this day. Although Oklahoma! premiered some 40 years ago, and its style of music and dance have grown old with the passing of time, it still demands respect for its combination and imaginative ideas that revolutionized the musical industry at the time. Rodgers and Hammerstein were the dominate force in musical comedy in the 1940's and 50's. Even their flops had notable songs. Several of their shows became successful films. Oklahoma!'s importance in opening a new era in the American Musical Theatre will never be challenged. It has become an American classic that society will forever treasure for its beautiful integration of song and dance. Works Cited Bordman, Gerald. American Musical Comedy. Oxford: Oxford UP, 1986. ---. American Musical Theater: A Chronicle. Oxford: Oxford UP, 1986. Ewen, David. American Musical Theater. New York: Henry Holt, 1959. ---. The Story of America’s Musical Theater. New York: Chilton, 1968. Green, Stanley. The World of Musical Comedy. Washington, DC: Da Capo, 1980. Swain, Joseph P. The Broadway Musical: A Critical and Musical Survey. Oxford: Oxford UP, 1990.

Essay --

In this study the Bayesian inference will in conditioned on data and not on the design for in exploring Bayesian approach in crops trials. Our main interest was to ascertain how Bayesian methods have been applied in the design and analysis of real data of estimation of a single crop variety trial in block designs, genetic gain, genotypic and phenotypic correlations, and genotypes by environment integration, stability analysis and breeding values. The methodology for the literature search Bayesian methods in crop trials. Yuen and Mila (2012) state that a Bayesian approach is useful in plant pathology. Bayesian inference, based on probability is a convenient way to deal with these sorts of problem. The main difficulty with likelihood methods are optimization problems such as multiple modes, solution of likelihood equations etc., whereas integration problem is more often associate with Bayesian approach that largely due to the advancement in Markov Chain Monte Carlo (MCMC) methods, esp ecially Gibbs sampling techniques. WinBUGS (the Windows version of Bayesian inference Using Gibbs Samp...

Agricultural Policy and the European Union :: Political Politics

Agricultural Policy and the European Union Discuss the relative merits/demerits of an agricultural policy oriented to price reform rather than one based upon structural reorganisation "The common market shall extend to agriculture and trade in agricultural products. 'Agricultural products' means the products of the soil, of stock-farming and of fisheries and products of first-stage processing directly related to these products....The operation and development of the common market for agricultural products must be accompanied by the establishment of a common agricultural policy among the Member States" (1) >From the beginning of the European Union, EU policy has given emphasis to the agricultural sector. To this end, a Common Agricultural Policy (CAP) was established in 1963. (2) Provisions for this policy were made in the Treaty of Rome. The aims of this policy were to increase agricultural productivity, to ensure a fair standard of living for the agricultural community, to stabilise markets and to ensure reasonable prices for the consumer. (3) This is unusual in the context of the Treaty of Rome which provided for free trade and movement of resources. Agriculture was ill-adapted for this approach. Protection was given, not only by customs duties, but also by a variety of agricultural policies. This essay will discuss the merits and demerits of a the pre-1992 CAP with its emphasis on price reform, in comparison with the post-1992 CAP which was oriented to structural reform. It cannot be denied that there were merits of the pre-1992 price reform policy. There was a bountiful food supply with an increased variety and quantity of food. Farmer's yields increased, particularly the large farmers. Producers were protected from the external market due to community preference and, therefore, domestic agriculture could develop. There were also spin offs in food production. Although some of the policies created good returns for farmers, the demerits of said policies far outweighed any advantages they had. The core-periphery divide was widened, quantity became more important than quality and consumers had to pay higher prices. Agricultural practices caused damage to the environment and international trading relations were strained. Until 1993 the EU rarely supported farmers by paying them direct subsidies from the taxpayers. (4) Instead the 30 billion ECU (and often more) was spent in the buying up of surplus commodities at minimum official prices and was also used to pay subsidies to traders to sell surpluses on the lower-priced world markets. (5) During the 1960's the price system was devised. The first problem with price policies is that of fluctuating and differing exchange rates. "Green Money" was the first solution to be developed to counter the problem of differing exchange rates.

Financial Prospectus Content Paper Essay

A concrete organization has capability to become a big vendor to a lot of construction organizations. In this report you will see an account of the project of starting up a concrete organization, the development concept, the controlling methods, and what reports will be important to keeping an effective company. To achieve success a new company must be sure to stay up with all of the rivalry that’s coming up. Description of Venture The intention is to open up a concrete organization having 15 workers and 10 vehicles. The land area which we plan to purchase is around 5 acres of land. The factory that’s being bought will be a complete factory which was developed from the earlier proprietors who operated exactly the same kind of company. Presently there aren’t civil ventures which are being built in the targeted region; however the residential area keeps growing. The residential area will eventually raise the organization and will assist to start the $2,500,000 required to launch the company. One of the greatest rivals will be Super Mix of Wisconsin that is a big concrete organization which has continued to expand during the last 7 years. Super Mix of Wisconsin has demonstrated other concrete shareholders that it’s easy to begin small as we will be doing due to a shortage of investment and continue to expand into a big organization opening a variety of factory areas. To get over the fiscal requirements to launch the company, the financial institution has consented to lend us $1,086,742.30 to start up the factory at a 5.50% rate of interest for the following 5 years. It has additionally been agreed to fund all of the trucks that has been authorized for $310,000  having a 6.15% rate of interest for 5 years. Development Concept The market provides extensive possibility to concrete organizations to develop and to grow into big effective companies. Super Mix of Wisconsin is just about the ruler of the industry expanding to have 2 factories, a gravel pit, and 52 vehicles. This organization has expanded to achieve success during the last 7 years, however due to the economic climate has carried a 20% loss with the market fall. With the downturn, the price of the material has risen regularly which makes it difficult to earn profits. After this information from the downturn effect, this is the growth in economy witnessed, that we think boost the construction work for residential and commercial work. This increase in the construction would let us seize the biggest share of the market in a competitive industry. There are lots of small concrete producers working in exactly the same market while Super Mix of Wisconsin also joined exactly the same small concrete producers market with 2 factories and 52 vehicles and trying hard to grab the market share once again for the recoveries lost during the last downturn. There’s already a competitive market, therefore we need to contest with all of them to seize a great share of the market and also to have a successful company later on. Management Biographies In the beginning we made a decision to start the company with 15 workers composed of 10 truck drivers and remainder of the supportive workers, details are as below. 1.General Manager We hired a general manager who is a certified graduate from a regional university and experts in company administration, earlier worked for the similar concrete production field for 6 years and have got the capability to act as leader overseeing all of the functions even in the absence of a  proprietor. My partner and I will also be keeping track of the general manager responsibilities and assisting in all means to operate the organization correctly. 2.Quality Controller We employed a quality controller that has been employed in exactly the same plant for 7 years and has good abilities to look at the caliber of concrete manufactured and the experience to deal with and fix the malfunctioning problems if happened during manufacturing by his experienced suggestions. 3.Sales Manager Presently, a sales administrator that has the capability to sell the civil constructions product in the local market and has got a reliable selling blocks with our rival. He consented to work with us since we offered him much more of an amount of compensation. Moreover, he has a great individual relation in the market therefore the sale of our organization is going to be steady to satisfy the budgeted sales jobs because of the sales manager. 4.Administration Manager An earlier worker that worked for the old proprietors has been hired to work for our organization. He has his master’s degree from a fine respectable university and has been controlling all of the operations of this factory for several years. He has excellent social and administration skills to keep the decorum among workers. Competitive Product or Service Statement Concrete and gravel are the basically required items to construct anything from residential to commercial ventures. We are starting this company on a small basis despite the fact that, there are practically 10 to 12 concrete producers providing their goods for consumers’ fulfillment in the same targeted market. A few of the large producers also developing an excellent  share of the market whereas the remainder of the share of the market is also distributed among small producers. There are 3 organizations within the location which will be competing with the existing organization. Presently there are 2 of them which are inside 10 miles and also the other one is roughly 20 minutes away. We need to strive and apply the best suitable consumer’s effective advertisement marketing ways to seize the market share and compete with the competitors. In marketing promotions we would also offer the reductions or purchase and get free offers for preliminary attention of shoppers and having the presence in market. The advertising campaign would assist to make consideration for users and rivals and the presence of our organization in the same market. We would try our best to triumph the competition among all the rivals in a short time. Moreover, to generate the income, that will help to repay the installments of the banks against the rents we made against the land and vehicles and the required expenditures of the company operations just like wages of workers, maintenance of factory, vehicles, along with other operations. In the mean time Super Mix of Wisconsin is attempting hard to restore the position back in the market; however we need to compete it first. The marketplace is restricted however sellers are struggling to obtain good market shares. Our marketing plan will be more effective for the users mind. We have a very good sales manager that has excellent interaction skills and connection with clients to increase the quantity of sales to operate our company. We would further help our clients with gift hampers and purchase to receive totally free schemes and extra consultancy service to every worker through an expert advisor. Discount offers according to market rates and the special package for purchasing more quantity of concrete certainly would enhance sales and eventually the profits. Market capabilities of the company will enhance 5  times high to contest with all of those other sellers in the market of same services and products. The accounting services of the company will be followed up by me and other partner. The very best people who will be marketed to while selling concrete to all the regional clients. Clients who have been in the region for a lot of years will desire to continue with the organization they think at ease with, but that’s what sales have to be marketed and proved to the most. Construction and Preopening Budget We require $2,500,000 to start this plan of action. We can’t contest with our largest rival meanwhile because of lack of investment. To get over the preopening fiscal requirements, the bank is assigning us the funding facility against the factory of $1,086,742.30 having a 5.50% rate of interest for next 5 years. Moreover, we made a decision to fund all 10 vehicles to satisfy the fiscal requirements which are approved for $310,000 having a 6.15% rate of interest for 5 years. By getting the above mentioned financial loans, we would have the ability to satisfy the starting of the company. The funding against the vehicles is so low because of the old type of dumpers while the remaining 8 vehicles funded against just $240,000. The repayment of the loan that we lent against the area of operation for the company is $20,758.04 per month and $6,014.81 per month for repayment of financial loan, which withdrew against vehicles funding. We have to strive to earn a minimum of the financial institution repayments as well as for making payment on essential expenditures of operations just like wages of workers, buying of raw material, fuel, and repair of factory and vehicles in addition to earn income. By confronting the rivalry of existing sellers in a big volume, we would also require income to satisfy the fiscal expenditures. We have thought about these expenses too when planning the plans for discount offers for capturing  the market shares we have to spend the money for monthly expenditures. Plant Rate Payment $1,086,742.30 5.50% $20,758.04 Trucks Rate Payment $310,000 6.15% $6,014.81 Operating Pro-Forma We approximated through research on this industry and earning of this sector that the income from the sales would be 45.6% as well as the price of cement along with other related production materials would be 17.71%, which would provide nearly 27.89% gross profit on sales. The income from the sales would be the amount left for profit after the sales along with other expenditures. The wages of the 15 workers will be between $48,000 annually to $92,500 annually. The 8 truck drivers would work against the per hour rate of $17.98 to $25.68 and on the other hand the bulker and dumper driver would be paid depending on the tonnage and distances of each load. We approximated that the Return on Investment would be approximately 35% after paying all the loans installments, wear and tear, and medical care insurance of workers as well as their loved ones, along with other expenses. The increase in construction business would enhance eventually the appeal for partners. The income will easily repay all of the financial loans over the following 5 years, which would be most suitable to earn capital. The  initial investment might be paid by fully repaying the financial loans of banks as well as the remainder of the cash would be considered income after paying all other operating expenditures. This is also shown that after passing the past downturn, the construction throughout the country as well as in this area would reinforce our company as well as the whole industry. Therefore I think this is the ideal time to start this plan of action as soon as possible because of the start of the construction work once again as well as the economy is on an growth phase where joblessness and inflation is often recovering. Samples of Financial Statements to be Incorporated We will use the below mentioned reports of fund to work clear and thoroughly, that shows each dealing of operation conspicuously. The Stock report reveals the balances of cement along with other substances. The quantity of finished products as well as the raw material, the dealings in this account, indicates, the inward, and outward in this type of product would be clearly described with a date, delivery challan number, as well as dealing number. The ledger maintenance for borrowers and lenders will be maintenance of ledger that unveils the outstanding balances and dealings with borrowers and lenders with the note, document number, and date. It would control the gapless system for payments and recoveries. The income report is a universal report which demonstrates the earning of the company, where the revenue deducts from the cost of sales to have the gross profit, consequently the admin and operational costs also less to show the net income. After withdrawing the taxes and interests on financial loans, the precise profitability is known. The balance sheet is a report shown about the fiscal value of the company by demonstrating the total assets, bifurcating with existing and fix in one side while the debts and shares of partners on other side and lastly both sides equalize with each other. In the concrete business there isn’t a particular thing to inform exactly  what the return on investments is going to be. It depends upon the quantity of concrete which is being sold. The 2 actual shareholders will be myself as well as partner together with the financial institution in order to assist me fund the factories. There will be expenses involved for example concrete pricing and operating expenditures. In the concrete organization it has been observed many do not begin to make money for a minimum of 2 years and that’s going to be depended on the economic climate. The banking institutions will have to explore the suggestion to demonstrate them that there’s certainly intention to begin earning money; however it might not be for the first couple of years. My partner as well as I will also put our own belongings up for security so that the financial institution may use that against the loans. There are numerous different factors to bear in mind while opening up a concrete organization. The one thing to remember is that there’s rivalry in this sector and it is not necessarily easy to keep up with the rivals, however every small attempt might have the possibility to be big. To begin a small concrete organization there will have to be sufficient trucks to service the client requirements along with a factory that’s always completely operating. With everybody in the organization having the same mentality for the organization to develop several solid as well as effective ideas may be put into place.

Travel agency or company

The act of traveling to different places for leisure or recreational purposes is leisure travel and tourism is a travel for leisure or recreational purposes. Globalization has increased the tourism industry a big boost. Tourism is one of the fastest growing industries that contribute greatly to the economy of a country in this era of globalization. Majority of the working class spend their leisure time for travel. Many services describe a leisure travel experience that include guided tours, farm stay tours, tours for the activity of the kids, entertainment programmes at resorts or hotels, and weekend accommodation/holiday packages.A travel agency or company sells the travel services, particularly the package travel. There are commonly three types of three different types of agencies that include multiples, maniples and independent agencies. The multiples comprise of national chains of international conglomerates. A package travel comprises of a pre-arranged travel for 24 hours, which is a combination of accommodation, transport and a tourist service such as entertainment that forms a significant part of the package. Normally there exists an exclusive price for this package travel.The package is generally provided for a discount and the travel company should provide the information regarding the requirements of the visa and passport, health requirements. The Brisbane is the state capital of Queensland, Australia, with tourism as an important industry for the economy of the state attracting 4. 9 million of domestic and 0. 9 million international visitors annually. Brisbane neighbors the tourism capital of Australia, the gold coast, with golden beaches and exciting nightlife.The present paper discusses on designing the leisure travel product, a package tour to the Brisbane the capital of the state of Queensland, Australia. It also analyses the existing market opportunities for the product when compared with the products of the similar nature. Variables of the mark eting mix in a package tour: Product: The product in the tourism industry is the customer value, and for the elements of the marketing mix to be effective, it is important to concentrate on the unique characteristics of the product for tourism, the demand and the range of the determinants for the demand.In a tourism industry, for a strategic planning of the product there are two possible approaches that include, Market approach and the destination approach. It is important to select the right package of products to make the market more attractive. Securing a unique position and a good reputation in the market is very important for the strategic place of the product in the market. A package of benefits and offerings that can meet the expectations of the visitors, investors will increase the business.Promotion: Communication in an effective way plays an important role that increases the effectiveness of the market. Awareness of the product: it is important to make the customer aware o f the product to get the attention of the customer. Interest: generating interest on the product plays an important role. Desire: Creating a desire that is related to the needs relative to the competitors is important. Action: stimulating the target market to purchase the product plays an important role.Giving the information and building awareness of the product, creating a positive attitude towards the product, and creating a good climate for purchase by clearing the doubts about the product are some of the attributes that has to be considered for promoting a product. The product offering in the form of stimulus input that provokes for a holiday tour, taking the full advantage of product promotion through the communication channels such as guides, brochures etc, will motivate the customers to purchase the product.Price: The price factor in the tourism industry is perceived in terms of value for money. This is largely influenced by the prior expectation of the customer as to how ex pensive or cheap the trip would be. The price and the perception the price in the market needs to be handles carefully in the marketing mix. Description of the travel product, the package tour A package tour is a service that comprises of transport and accommodation organized by a tour operator and sold by a travel agent.The package tour of the modern times has evolved from the package tours of 1960’s when there was a package tour that comprises of flights, accommodation and transfers. These package tours mostly existed in the United Kingdom where most of the people got an affordable travel to various destinations including the foreign travel. With a decreasing demand for the package tour, the sector is now largely operated by a few large tour operators. With the advent of dynamic tour package, the consumers have the freedom to choose their own packages consisting of accommodation, flights and transfers.(First conferences battle, 2005). Analysis of the product: Australian cul tural environment is unique in that it is a combination of the aboriginal, Europe and American cultures. The excellent cities, snowfields, deserts, rain forests, and the golden beaches of Australia provide a wealth of travel experiences. Australia is a tourist attraction for its events, arts from aboriginal culture, antiques, cuisine and most of all the flexible government policies to obtain visas for the foreign tourists.Contributing a large share to the economy, tourism in Australia represents about 5. 9% of the GDP. With a large number of domestic and international tourists visiting every year, there is a lot of scope for the dynamic package tours in the country. Activities and benefits of a package tour: The activity of a package tour is to plan a journey to a different place without many hazels at a reasonable cost. The benefits of the tour include the avoiding the hassles of searching for accommodation in a new place and all accommodation and transportation are pre arranged.Wi th packaging to tourism the tourism operators get the benefits such as increase in the sales, increasing marketability of the product and increase of the share in the market beyond the own resources. Target markets: Many tourists buy the package tours as they feel it is the secure, economical and a convenient way for a leisure travel. The travel agents can use this opportunity to enhance their product value by offering some compliments along with their services. The best packages give appealing experiences for a good value to the target market.The best package chooses specific products based on the best fit in the target market. Price: Price of the package is decided upon the per customer basis and is calculated based on variable costs, fixed costs and the overhead or the marketing costs. All these costs together with the profit will form the basic package of the price. Location/schedules: Many travelers and the budget minded in particular, prefer the travel that is safe convenient and secure. These package travels are useful for those who travel for an unfamiliar location that is exotic that can be covered in a short period.Many of the partially escorted tours take care of transportation and lodging in which meals are excluded. Personnel for the package tour: The warm and friendly personnel and their welcoming and receiving nature will give the tourists a relaxation. The relaxing environment provided by the personnel at every stage of the travel gives a feeling that the tourists feel excited and relaxed. Physical facilities for a package tour: The organizations, which offers services for package tours has to change the strategy in such a way that the package offered constantly meets the demands of the customer.By considering the aspirations of the tourists, it is possible to manage the resources effectively. Process management policies: The process management policies include package types that supports user-defined product types, dynamic packages that allows choice of items adjusted according to the budget, flexibility in accommodating the packages in different seasons, a complete rule based pricing mechanism, managing multiple currencies, pooled inventory management and powerful traveler reward programme. Competitive advantage or unique selling point:For selling a package, it is beneficial to develop the package that has appealing inventory of experiences, and support services. Developing a package concept that includes setting a theme, market position, and giving a full description of the specific services are appealing to the target market that give a competitive advantage. Travel products offered by one company Package tour-1 The package includes four days and three nights, and the price includes morning city sights, rivers and return private car transfers to airport, hotel and the choice of selecting star hotels including one lunch.Package tour-2 The package tour includes four days and three nights. The pricing includes escorted t ouring with knowledgeable guides. One night each at pinnacles, beach, museums, that includes six meals (3 breakfasts and 3 dinners). Package tour-3 The package includes five days and four nights, the price includes accommodation for two nights at rain forest retreat, excursions, guided walks, morning and afternoon teas, accommodation for two nights at a resort, four breakfasts and one lunch and private car transfer to hotel and airport.Analyzing the strengths and weaknesses of each package tour Package tour-1 Strengths: The strengths include city viewing in the morning, offering choice to choose a star hotel for accommodation and transport by private cars to airport and hotel. Weaknesses: The weaknesses include providing only one lunch during the period of stay. Package tour-2 Strengths: That include visit for the museums, viewing wild flowers, dolphins, beaches, and pinnacles and offering six meals. Weaknesses: Not offering transport by a private car to the hotels and airport.Packa ge tour-3 Strengths: The strengths include providing accommodation for two nights at rain forest retreat, with excursions and guided walks, all transfers, and private car transfer to hotel and airports. Weaknesses: The weaknesses include providing only four breakfasts and one lunch as the travelers has to visit the rain forest retreat. Proposed travel product The travel product comprises of a trip to Brisbane a cosmopolitan city that provides relaxation. The stay includes 3 days and two nights.The price includes two nights at Brisbane, transports by a private car to hotel and airport visit to a sanctuary, and high lights of the city in the afternoon, and a tour to the zoo. The price also includes three lunch and two breakfasts and one dinner and the choice of choosing one out of the three good star hotels for accommodation. The price will be reasonable at 520 US dollars. Presentation of the product A trip to Brisbane A trip to discover a young cosmopolitan city Brisbane will relax y ou from the hassles of routine life.Stay: 3 days and two nights Price: †¢ two nights at Brisbane †¢ private car transfers to the airport and hotel †¢ visit to sanctuary †¢ afternoon highlights of the city †¢ a tour to the zoo †¢ three lunch, two breakfasts and one dinner Day-1 Transport by a private car, a tourist guide will accompany a tour to the afternoon high lights of the city. A visit to the wild life sanctuary, and choice of choosing a hotel Day-2 Visit to the zoo, entertainment by many shows and demonstrations. Day-3Transfer to airport from Brisbane by a private car References From the journals: 1. Angel roper(2005), Marketing standardisation:tour operators in the nordic region European journal of marketing,vol. 39(5/6), pp. 514-27 2. Jay kadumpally(2000), The impact of demand fluctuation on the quality of service: a tourism industry example. Managing service quality, vol. 10(1), pp. 10-19. From the internet: 3. Travel Agents Could Lose Out in t he Dynamic Packaging Battle, First Conferences Ltd. (2005).